Project Description

SVP Application Innovation – Head of Sports and Entertainment, SAP AG
Drive Fan Engagement to the next level – SAP and Adler Mannheim enter into a new era of Digitization

Drive Fan Engagement to the next level – SAP and Adler Mannheim enter into a new era of Digitization

Über Fadi Naoum
Fadi Naoum is Development Senior Vice President for Sports and Entertainment, the 25th industry at SAP. His key responsibility is the development of flexible and innovative end-to-end-solutions that help sports and entertainment organizations improve their processes and maximize achievement. Its customers include the German Football Association (DFB), San Jose Sharks, TSG 1899 Hoffenheim, SAP Arena, Bayern München and 1. FC Nürnberg. The product portfolio of sports and entertainment comprises e.g. Team Management and Team Performance, Ticketing- and Point of Sale innovations.  Mr. Naoum has been in global leading SAP positions for more than 15 years. He began his IT career as project manager at Lufthansa AG in 1989, implementing SAP Software.